MarketerInTech · Ideas
Thinking behind the work.
Frameworks, observations and thinking on marketing strategy, GTM, leadership and growth — pulled from real experience, not textbooks.
Strategy
When Focus Becomes a Blind Spot
Focus is essential — but when today's priorities become tomorrow's assumptions, organisations stop seeing the next growth opportunity.
Read on LinkedIn →Don't Just Localise. Translate the Strategy.
Taking a global strategy and adapting it is not the same as translating it — through Geo → Market → Country. The distinction matters.
Read on LinkedIn →Marketing Needs the Right Altitude
The marketing conversation has to change depending on where you sit in the organisation. What the board needs to hear is not what the team needs to do.
Read on LinkedIn →Leadership & Growth
AI Is Rewiring Leadership. But What Are We Rewiring For?
This isn't really about AI adoption. It's about connecting AI to Transformation, Talent and Technology — starting with the business outcome.
Read on LinkedIn →A Campaign Can Create a Moment. A Growth Function Creates Momentum.
Moving from individual campaign execution to a repeatable system that learns, scales and compounds is the real marketing transformation.
Read on LinkedIn →A Pipeline Gap Is Not a Diagnosis
Seeing a number that's down and immediately asking "what campaign should we run?" is the wrong reflex. Identify the actual constraint first.
Read on LinkedIn →Frameworks & Tools
Frameworks for thinking differently.
Practical lenses I've developed to help marketers connect strategy, execution and business outcomes.
Transformation · Talent · Technology
A lens for connecting marketing to business priorities
A framework for finding what's really blocking growth
Strategy, execution and relationship model through events