I turn B2B marketing into measurable business growth.

Marketing should create measurable business outcomes that contribute to growth. Over 16+ years, working across APAC markets and complex B2B businesses, I've learned that the hardest marketing questions rarely start with "What campaign should we run?"

They start with: What business outcome are we trying to change? What does the customer or market tell us? Where is the constraint? And what can Marketing actually move?

I've led marketing across ASEAN, India/South Asia, Japan, Korea, ANZ and Greater China.

Recent recognition includes Asia's Most Admired Marketing Leaders (CMO Asia, 2024 & 2026), Top 30 Most Influential Women Leaders in Tech (CRN Asia, 2025) and Top 5 Marketing Leader of the Year (DigitalConfex, 2025).